A decade ago, influencer marketing was reserved for A-list celebrities, but today, anyone can become an influencer. This shift has opened up new opportunities for brands to reach their target customers. Influencer marketing has become...
In the world of advertising, a select group of companies known as the 'big six' have long held sway over the industry. These companies, namely WPP, Omnicom, Publicis, Dentsu, Interpublic, and Havas, have traditionally enjoyed...
Twitch, the popular streaming platform, recently unveiled new guidelines for branded streams, triggering a wave of discontent among prominent streamers. The changes include restrictions...
In the ever-expanding world of influencer marketing, certain individuals have risen to the top, captivating audiences with their unique content and engaging personalities. In...
In a significant turn of events, Reddit, the popular social media platform, has faced widespread backlash as it announced plans to charge third-party app...
In the midst of widespread backlash against Twitch's controversial advertising policy, Elon Musk has suggested that Twitter could pose as a competitor to the...