A decade ago, influencer marketing was reserved for A-list celebrities, but today, anyone can become an influencer. This shift has opened up new opportunities for brands to reach their target customers. Influencer marketing has become...
In the world of advertising, a select group of companies known as the 'big six' have long held sway over the industry. These companies, namely WPP, Omnicom, Publicis, Dentsu, Interpublic, and Havas, have traditionally enjoyed...
Twitch, the popular streaming platform, recently unveiled new guidelines for branded streams, triggering a wave of discontent among prominent streamers. The changes include restrictions...
In a significant turn of events, Reddit, the popular social media platform, has faced widespread backlash as it announced plans to charge third-party app...
In a recent announcement on June 15, Twitch, the popular live streaming platform, revealed their highly anticipated Partner Plus program. This new initiative aims...