In the world of advertising, a select group of companies known as the 'big six' have long held sway over the industry. These companies, namely WPP, Omnicom, Publicis, Dentsu, Interpublic, and Havas, have traditionally enjoyed a stronghold on major accounts, offering...
The streaming world is in for a major shake-up as popular streamer Félix Lengyel, known as xQc, announces his switch to rival platform Kick. According to an article from Kellen Browning of the New York Times, this decision highlights the strained...
Influencers have revolutionized the marketing industry, providing brands with a new way to reach their target audience. These social media stars offer relatability and authenticity, making their followers aspire to use the same products and services they endorse. As influencer marketing...
Twitch, the popular streaming platform, recently unveiled new guidelines for branded streams, triggering a wave of discontent among prominent streamers. The changes include restrictions on "burned-in" advertisements and the prohibition of certain types of branded content. As a result, some broadcasters,...
Influencers have emerged as powerful catalysts of change in the digital age, revolutionizing the way we consume content and interact with various industries. Their ability to connect with large audiences, shape trends, and influence consumer behavior has had a transformative impact...
A decade ago, influencer marketing was reserved for A-list celebrities, but today, anyone can become an influencer. This shift has opened up new opportunities for brands to reach their target customers. Influencer marketing has become a prevalent strategy across social media...
In the midst of widespread backlash against Twitch's controversial advertising policy, Elon Musk has suggested that Twitter could pose as a competitor to the dominant streaming platform. The discussion surrounding Twitch's new policy, which has faced heavy criticism from its top...
In a surprising turn of events, following xQc's recent non-exclusive deal with Kick, popular Twitch streamer Amouranth has also made a bold move by joining the emerging livestreaming platform. Celebrating her seventh stream anniversary, Amouranth shocked her audience by announcing her...
Influencer marketing has become a powerful strategy for brands, leveraging the trust and reach of influencers to drive growth. As the industry continues to evolve, new...
Influencers have revolutionized the marketing industry, providing brands with a new way to reach their target audience. These social media stars offer relatability and authenticity, making...
In a recent announcement on June 15, Twitch, the popular live streaming platform, revealed their highly anticipated Partner Plus program. This new initiative aims to address...
In the ever-expanding world of influencer marketing, certain individuals have risen to the top, captivating audiences with their unique content and engaging personalities. In...
In a surprising turn of events, the prominent streaming group OTK has expressed its dissatisfaction with Twitch's recent guidelines and restrictions on branded broadcasts....
A decade ago, influencer marketing was reserved for A-list celebrities, but today, anyone can become an influencer. This shift has opened up new opportunities for brands to reach their target customers. Influencer marketing has become...
In the world of advertising, a select group of companies known as the 'big six' have long held sway over the industry. These companies, namely WPP, Omnicom, Publicis, Dentsu, Interpublic, and Havas, have traditionally enjoyed...
Twitch, the popular streaming platform, recently unveiled new guidelines for branded streams, triggering a wave of discontent among prominent streamers. The changes include restrictions...
In a surprising turn of events, the prominent streaming group OTK has expressed its dissatisfaction with Twitch's recent guidelines and restrictions on branded broadcasts....
