In a recent announcement on June 15, Twitch, the popular live streaming platform, revealed their highly anticipated Partner Plus program. This new initiative aims to address the long-standing demand for a 70/30 sub-revenue split, offering streamers an opportunity to boost their earnings. However, as with most things in life, there’s a catch. Let’s delve into the details and understand how streamers can qualify for this new re-vamped revenue split on Twitch.
The Initial Setback
Last year, Twitch faced backlash when they stated that offering a 70/30 sub-revenue split was not feasible due to the high operational costs of running the platform. Frustrated by this response, many streamers migrated to alternatives such as Kick or YouTube, where they could take advantage of more favorable splits, reaching as high as 95% on Kick.
Introducing the Partner Plus Program
Seeking to address streamers’ concerns and retain their talent pool, Twitch has finally unveiled the Partner Plus program. The program promises a 70/30 sub-revenue split, a move that has garnered attention and excitement within the streaming community. However, before streamers rejoice, it’s crucial to understand the program’s stipulations.
The Catch: Reaching for the Revenue Milestone
Twitch’s Partner Plus program comes with a significant caveat. While streamers can benefit from the 70/30 split, it is only applicable until they reach $100,000 in revenue. To qualify for this program, partners must maintain a minimum of 350 recurring paid subscriptions for three consecutive months. Once this threshold is met, partners will be automatically enrolled for the next 12 months, regardless of whether their sub count drops below 350 during that period.
Navigating the Partner Plus Program
Beginning in October 2023, Twitch will evaluate streamers’ accounts based on their performance in the preceding three months (July, August, and September) and enroll existing Partner accounts into the Partner Plus program. Once qualified, partners are enrolled for a 12-month period, granting them access to the coveted 70/30 split. While Twitch ensures that partners won’t be removed from the program if their sub count drops below 350, it’s important to note that qualification for the program must be maintained during the last three months of the 12-month enrollment period.
Preparing for the Launch
To help streamers better understand the ins and outs of the Partner Plus program, Twitch has provided detailed information on their support page. As the launch date approaches, it’s crucial for aspiring participants to educate themselves about the program’s requirements, benefits, and limitations. In the meantime, stay tuned to our entertainment section for the latest news, viral stories, and updates on Twitch’s Partner Plus program.
Final Thoughts
Twitch’s Partner Plus program has ushered in an exciting opportunity for streamers to enjoy a 70/30 sub-revenue split, addressing a longstanding demand within the streaming community. However, the program’s limitation of capping the split at $100,000 in revenue and the requirement to maintain a minimum of 350 recurring paid subscriptions for three consecutive months pose significant challenges. As the launch date nears, it’s essential for streamers to prepare and evaluate whether they can meet the program’s prerequisites. Ultimately, the Partner Plus program represents a step forward for Twitch in supporting and incentivizing its talented content creators. This of course is up to debate since a lot of streamers are voicing their disagreements online.
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