In the midst of widespread backlash against Twitch’s controversial advertising policy, Elon Musk has suggested that Twitter could pose as a competitor to the dominant streaming platform. The discussion surrounding Twitch’s new policy, which has faced heavy criticism from its top creators, prompted Elon to express his views on Twitter’s potential foray into the streaming industry. Ever since Elon’s takeover of Twitter last year, he has consistently emphasized his desire to make the platform more conducive to broadcasting. Recent changes to Twitter spaces and video upload length for Twitter Blue users indicate a shift towards this vision.
Elon Musk’s Suggestion Ignites Speculation
During a conversation about Twitch’s policy restricting advertising and on-screen logos, a Twitter user named stevenmarkryan proposed that Twitch was “begging to be disrupted by Twitter,” tagging Elon in a message that suggested, “Twitter streaming for gamers with Spaces in tandem would be fire.” Elon responded by stating, “Ok fine, we’ll do it.”
Elon’s propensity for making bold statements on Twitter should be considered, and this comment does not guarantee Twitter’s immediate entry into the streaming arena. However, it does signify yet another area where Elon could introduce innovative ideas to the platform.
Twitter Capitalizing on Twitch’s Discontent
Twitter’s potential entry into the streaming industry could tap into the growing discontent among creators and viewers regarding Twitch’s recent changes. This discontent has paved the way for alternative platforms like Kick to gain a foothold in the space. Leveraging its existing user base, Twitter might have the opportunity to follow suit.
Controversial Twitch Changes Fuel Backlash
Twitch’s new advertising policy has introduced several contentious alterations, prompting vehement reactions from content creators. Among the most contentious changes are the restriction of on-screen logos to just 3% of the screen and the elimination of “burned-in” ads directly inserted into streams. These techniques are commonly employed by streamers to generate revenue from brand partnerships and sponsorships.
For a comprehensive overview of all the advertising changes Twitch has announced and the reasons behind creators’ anger, refer to our detailed explainer article.
Final Thoughts
Elon Musk’s suggestion that Twitter could enter the streaming industry represents a potential disruption to Twitch’s current dominance. As discontent grows within the streaming community over Twitch’s controversial advertising policy, Twitter’s ability to provide an alternative platform may prove enticing to creators and viewers alike. While the viability of Twitter’s foray into streaming remains uncertain, Elon’s inclination to bring new ideas to the platform highlights the potential for exciting developments in the near future. As the streaming landscape continues to evolve, the competition between platforms will undoubtedly intensify, benefitting creators and viewers with more diverse options and innovative features.
